“If your brand changes, you have a new flag,” says Stark Service Solutions President and CEO Naomi Stark. And those in the hospitality industry never know when their hotel chain might be sold and re-branded.

When that happens, says Stark, “You have new standards to follow. Your staff might change, your staff might not change. How do you make that transition? If your hotel is still using paper-based systems, it’ll be very difficult.”

Happily, Stark has a digital-age solution for easing the transition to a new brand.

“With electronic tools such as the Touch System™ app from Stark, that new information can be updated very quickly and very easily. And you can transition from your old standards to your new standards right away.”